News & Updates

New Technology and Its Affect on Accommodation Providers

High Definition TVToday, new and innovative technology is released at a rapid pace. Mobile devices continue to get smarter and televisions are more powerful and precise than ever before. In fact, the home theatre viewing experience will be transformed with 8K televisions, which were launched at CES in late 2019.

Of course, accommodation providers such as hotels and resorts will also be impacted.

We all know the demands placed on our home internet when three or more devices start streaming at the same time. Imagine this for a major accommodation provider with several hundred guests, and then factor in all of them using 8K services.

Below, Alan Seery, CTO of Aqura Technologies shares how accommodation providers can prepare for the demands that 8K television will place on bandwidth and networks for providers.

“whilst bandwidth is much cheaper now than a few years ago, businesses don’t have the ability to continually upgrade their connections. They need to optimise what is available to ensure balance in costs versus quality of service.”

When Expectations Exceed Reality

As Alan recently explained, “whilst we’re still a ways off from commercial 8K devices being mainstream, 4K is starting to make inroads, and providers can take steps now to prepare with infrastructure that will better meet the expectation of guests who want a home-away-from home experience.”

He continued, “guests want a quick connect experience and the ability to use their personal devices as they would at home. In a hotel environment not geared for this type of use, this can result in an experience that detracts from their stay.”

Get the Foundation Right

Ensuring the network can support zero downtime services like Wi-Fi availability, not just in common areas, but in-room, is critical for any accommodation provider. Older buildings tend to rely on ethernet or coax cable systems which may not cope with the throughput that 4K and 8K will demand. For these systems, an upgrade to a Gigabit Passive Optic Network (GPON) may be necessary to efficiently handle the significant bandwidth for streaming and person-to-person video communications.

Be Smarter with the Technology

Although there can be temptation to install ‘bigger internet pipes’ — a more robust option is for providers to utilise smart technology to better match bandwidth to the device — particularly when bandwidth is limited or where backhaul upgrades are costly.

According to Alan, “whilst bandwidth is much cheaper now than a few years ago, businesses don’t have the ability to continually upgrade their connections. They need to optimise what is available to ensure balance in costs versus quality of service.”

To address this, Aqura’s Content Access Network (CAN) delivers built-in capabilities, utilising smart monitoring to optimise bandwidth requirements of an application and the associated device, to the content being consumed.

Our CAN solves the challenge for regional accommodation providers who have exceptionally expensive, and very scarce, bandwidth availability. In fact, Alan continued, “if someone is watching a streaming service on a smartphone, we know they don’t necessarily need a full 4K stream, so our software efficiently allocates the right amount of bandwidth to match the capabilities of the device.”

“It’s a win-win. The approach has provided the ability for one of our customers to immediately save 30% on their backhaul, which over a year represented massive savings to the organisation. And even better, their users have reported exceptionally positive feedback when using the service.”

Learn how accommodation providers can do more with better infrastructure here.

Alan Seery has a long history assisting organisations to develop clever solutions to complex business challenges. With experience in large enterprise and as a service provider, Alan is responsible for technology strategy and delivery within Aqura.